CELINE
CHIA
RMIT ADVERTISING STUDENT, SOCIAL MEDIA MANAGER, AND CONTENT CREATOR
ABOUT MEHi there, I’m Chia Shue Mien, better known as Celine. I’m currently pursuing an undergraduate advertising degree at RMIT University. I was an accomplished singer who had masterfully transitioned from the world of music to become a creative force in the realm of advertising and media. With a career spanning over two decades, I have garnered recognition not only for my mesmerizing vocal talents but also for my innovative contributions to the advertising and media industries.
As a self-proclaimed singer with an impressive collection of over 30 singing awards, I have long been a captivating presence on stage, commanding audiences with my enchanting voice. My versatility as a singer has also led me into the world of children's entertainment as a voice actress, and I have participated in a few released album’s song recordings. My journey in the music industry was marked by passion, dedication, and a relentless pursuit of excellence from a young age.
In addition to my advertising expertise, I am also a self-employed social media influencer, boasting a dedicated following of over 100,000 individuals across all platforms. I’ve had the privilege of collaborating with various big brands throughout the years. My unique ability to engage and charm audiences, both on and off the screen, has made me a sought-after personality in the social media landscape.
I am also a true multilingual munchie explorer, known for my boundless enthusiasm and commitment to pushing the boundaries of creativity. I firmly believe in the power of emotions in advertising, which has become the cornerstone of my work. When I’m not busy crafting captivating advertising masterpieces, you'll find me riding the waves of trending topics and immersing myself in music.
Join me on this enchanting adventure where music meets advertising!
Studio Project Campaign
In Assignment 2, as part of our studio project, I took on the role of managing the social media executions for the campaign proposal dedicated to Barry. This involved crafting and implementing strategies to effectively convey our proposal's message through various social platforms, all while maintaining a cohesive brand identity and engaging our target audience.
Past Collaborations with Brands
Collaboration with Dove Malaysia in 2022.
Collaboration with Eucerin Malaysia in 2021.
As a self-employed content creator, I've had the pleasure of collaborating with various brands. Some of my past content creations have included compelling product reviews, engaging promotional videos, and eye-catching social media posts that have successfully communicated brand messages and connected with their respective audiences.
Collaboration with JOI Book in 2021.
Collaboration with Walls Malaysia (Nestlé) in 2023.